Our Story

Our Story

Nestled in the heart of Irving, Texas, we are a passionate group of individuals driven by a shared commitment to sustainability and innovation. Our journey began under the umbrella of our parent company, Maxshade. Inspired by the breathtaking landscapes of our Texan surroundings, we understand the importance of cherishing our environment. 

We craft everything in-house, our dedication to sustainability is taking a remarkable turn. Maxshade, our parent company, has long been recognized for its commitment to quality shade solutions. Yet, we realized that there was untapped potential in the remnants of our shade making process. Rather than allowing these materials to meet a fate in the landfill, we have envisioned a second life for them. 

Lifetime Goods is a testament to our commitment to minimizing waste and maximizing utility. We repurpose these materials transforming them into stylish and useful products where the possibilities are endless. As we continue to grow and evolve, our story unfolds in each meticulously crafted product, echoing the values that define us – quality, sustainability, and a passion for making a positive impact.

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